Creating a strong brand with Facebook Creators Kit

19 Jun, 2018 | Captivating tips

Facebook is investing deeply in becoming a video platform and you can take advantage of it.

The Creators kit introduce some cool features for business page live videos. They can be used to have:

  • Intro and outro videos, making live videos feel like a real live show
  • A video call to action set to play at the beginning or end of every live video
  • A logo, frame, some copy or any other graphic on screen
  • Your own personalized reaction emojis to videos

Watch the tutorial to learn how to use it for both horizontal and vertical streaming. And keep reading to know how to create a strong brand.

Hi! New here?

Hi! New here?

I'm Laís

You love what you do and want to attract clients that love it as much as you do. My job is to help you to captivate your ideal clients through your brand and website so that they feel connected to you and trust you.

How to make your brand stronger with every communication.

We learn and create memories in our minds by repetition and strong emotions. Of course repetition is easier to get consistently than strong emotional responses, but when the right emotional message is repeated you’re reminding your audience of the reason why they felt connected to you.

The new features from Facebook allow you to use more repetition to create a strong brand and signal to your ideal clients that something good is coming.

The 3 big ingredients of a strong brand intro or outro

You might not use all but when together they create a magic brand experience.

A strong tag line or sacred phrase

What’s a sacred phrase? It’s something you deeply believe about your offer, clients or vision. An inspiring message that comes from your heart and, like the name says, it’s sacred to you.

Elements of your visual identity

Color, fonts, logo, photography style, graphics, footage. The right image paired with your message has the power to work as a silent reminder of the message.

It’s as if you recorded your message in your visual identity just like the lines on a long play disc hold the songs.

People who had that strong connection can decode your message by simply looking at your graphics.

Music

Just like imagery can be silent reminders, music can work as sound triggers to what’s coming – your offer, for example.

This is a very powerful thing, so choose wisely. How you want your ideal clients to feel? What do you want them to associate with your brand and offer?

Bringing it all together

Let’s dive into each part of it.

Intro

A very short intro video with a song expressing your main brand personality and graphics in your visual identity is just enough to antecipa-te something good is coming.

On screen graphics

Good for adding a hook so that people watching on mute can get interested or for reinforcing your brand with a small logo.

Outro

Perfect for introducing an offer, free or paid. It can also contain your tag line or sacred phrase. Use all 3 magic elements here: sacred phrase, visual identity and music.

Personalized reactions

This is something you can use to reinforce group identity. If your tribe share similar interests and culture you can use a common reference here to create a community around it.

That’s a wrap!

If you enjoy this tip make sure to go the Captivating Communication community on Facebook and share how you’ll be using the Creators Kit to make your brand stronger.

 

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