How Prestige personalities express on their website

10 Apr, 2018 | How to captivate

This is week 4 of Sally Hogshead’s Fascination System applied to your visual identity.

Knowing the best way communicate, your languages of fascination, can help you thrive in person and boost your confidence as well.

The whole point of this series is show you how to get the same amazing first impressions on your website.

Make sure you take your free test to know what are your two main archetypes.

Hi! New here?

Hi! New here?

I'm Laís

You love what you do and want to attract clients that love it as much as you do. My job is to help you to captivate your ideal clients through your brand and website so that they feel connected to you and trust you.

Prestige language traits

  • Go for excellence
  • Focused
  • Set high standards
  • Results oriented
  • Polished
  • Earn respect because they excel in their field
  • Overachievers
  • Keen eye for details
  • Ambitious and competitive
  • Best-in-class
  • Seek for constant improvement

How to express prestige on your website

Polished is the word. Everything a Prestige person does has that refinement touch.

The color palette must be carfully considered. Either very clean or very harmonious. Prestige can use any type of colors as long as every color have a reason to be there and the result looks polished.

Like the palette, every detail must be carefully considered. Details matter, but you won’t see embellishments for the sake of being pretty. Every detail is there for a reason and this must be clear.

Precision and perfect lines work well for Prestige. Their website must be very well organized and have lots of white space. Every section, button, page must have a clear purpose.

Have something that not everyone has to add an edge to your website, offers, everything. I know this tip is a bit vage but, once you find what’s that unique thing you can do, that thing will show that you are a few steps ahead and you are setting the bar high.

Consider making something exclusive in your website. Even if it is your opt-in, make it sound and look very special. Even more if it is an offer. It can feel very prestigious and to a selected few. Accepting people only through application is one way of doing this.

Side note: Exclusivity works for Mystique as well but while Mystique adds a bit of mystery (curiosity, inner circle, surprise, some magic), Prestige goes for the VIP aspect of it (having access to something for a few selected ones, being in-the-know, prestige per se).

On photoshoots, ask for photos taken from slightly below. This will make you look more self-confident and in position of being respected. But don’t over-do it. It must be very slightly so that only our subconscious picks up on it and you look prestigious and not pretentious.

Wanna know more about other archetypes?

Passion

Power

Innovation

3 headshot places for a  captivating  sales page that builds trust

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