How Passion personalities express on their website

20 Mar, 2018 | How to captivate | 0 comments

If you run an online business it’s likely you’ve heard of Sally Hogshead’s Fascination System. Her books, Fascinate and How the world sees YOU, have deeply influenced me and my work and I’m passionate about her work with archetype personalities.

Knowing the best way communicate, your languages of fascination, can help you thrive in person and boost your confidence as well.

But how to get the same amazing first impressions on your website? That’s what I’m gonna talk about in this series during the next 7 weeks.

Make sure you take your free test to know what’s your two main archetypes.

Hi! New here?

Hi! New here?

I'm Laís

You love what you do and want to attract clients that love it as much as you do. My job is to help you to captivate your ideal clients through your brand and website so that they feel connected to you and trust you.

Passion language traits

  • Warm personality
  • Build connections
  • Love relationships
  • Make you feel welcomed
  • Expressive engaging
  • Strong body language
  • Use vivid words
  • Enthusiastic
  • Non-linear thinking
  • Intuitive hight people skills
  • Able to sense the reaction and adjust accordingly

How to express passion on your website

You can take mine as an example. I’m a Passion + Mystique person.

Passion is great in person and the best way to mimic that online is to use video. You can even add video background of yourself. We did this in Kendrick Shope website and you can see it on Marie Forleo website too. Both of them have Passion as one of their languages.

Use vivid words and make them pop of your page.

Show things you love and are enthusiastic about. Your energy will show up through that.

Use human elements. Intentional animations to add movement, your hand signature, a handwritten font. All of this make it more personal, like passion personalities like.

Talk like you’re talking with a friend to make people feel invited.

For pictures, make sure to have a nice natural smile. Passion personalities have a warm inviting smile.

BONUS TIP: Use the name of your subscribers in the context of your emails, just as if they were with you while you’re telling something.

Wanna know more about other archetypes?







3 headshot places for a  captivating  sales page that builds trust

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