How Power personalities express on their website
This is the second week on Sally Hogshead’s Fascination System.
Knowing the best way communicate, your languages of fascination, can help you thrive in person and boost your confidence as well.
The whole point of this series is show you how to get the same amazing first impressions on your website.
Hi! New here?
You love what you do and want to attract clients that love it as much as you do. My job is to help you to captivate your ideal clients through your brand and website so that they feel connected to you and trust you.
Power language traits
- Strong opinions
- Lead conversation with strength
- Control the situation
- Make decisions
- Respectful of Authority
- Goal oriented
- See the big picture
How to express power on your website
Power is very clear and strong. No grey areas. So your brand should be strong and clear as well.
The overall image should show authority. Colors that support it are black, darker shades, red and rich jewel tones. Contrast is your friend to show power. Materials like leather and gold can support the strong image as well.
Your leadership grows when you tell everyone about your purpose and goals and voice your opinions. As natural leaders, people will be drawn to follow you when you create a movement around something you believe in.
To support that, give special attention to the visuals for bold statements in your website.
Choose strong powerful images over the more subtle ones. Paint a picture of where you’re leading people.
In your photoshoots, take up space. Open up your chest, get comfortable and command the room. You can go big and make statement shots.
You can ask your photographer for pictures from an angle slightly below to get everyone looking up to you or on the same level if you are the more supportive type of leader.